John Lennon is shot to death by a fan in 1980 just as he was coming back into the public eye with a new album. MTV (Music Television) is launched on 300 cable TV systems in 1981. By 1983 MTV is available on 2,000 cable systems. VH1 is launched in 1984 with a more classic rock format.
The prevalance of music videos as a 24/7 marketing tool
is influential in bringing numerous new bands and music styles into the mainstream, including a resurgence in heavy
metal, the emergence of synthpop, new wave, rap and hip hop. The number of successful female artists, across many genres, is reflected in singles and album sales.
Records and concerts to benefit charity are supported by many rock music artists. These include Band Aid, We Are The World, plus the Live Aid and Farm Aid concerts.